Making it easier for people to see their recent searches and saving them to access them faster and easier, especially in their micro-breaks in "Divar", used by 30 million people every year

Role: UX Designer

Team: Ads team

Year: 2019

Company: Divar (Agah Pardazan Houshmand)



🗂 Overview

Iran's leading online classified ads service. Divar, one of the most popular Cafe Bazaar’s products is the largest and fastest-growing mobile-first general classifieds with +40 Million Monthly Active Users and +500k daily listings. Active listing's value on Divar is almost 6 percent of Iran's GDP!

👨‍💻 My role

UX/Interaction Designer

We are a team of 12 designers working on Divar (Including two verticals). UX researchers, Interaction Designers, UX/UI Designers, UX Engineers, and a Design System Manager.

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😥 Problem/Challenge

Search is the core part of Divar app.

People use it more than millions of times each day and some of the most of their searches are recurring, they are looking to rent a house with specific criteria. setting the filters every time is frustrating and time-consuming. we wanted to make it much easier and quicker to use and understand

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When I'm searching with lots of filters applied, I want them to be saved on my search, So I can search faster without applying them all again when I come back.

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👨‍👩‍👦‍👦 Users & Audience

+18 Million users using search every day with applied filters to narrow it down to find what they are looking for.

🎯 Goals

Make it fast and easy to use for everyone, everywhere, Give searchers more control over their search history and Make it fast enough to fit into their micro-breaks and save searches.

😰 Product side challenges

Biderectionality & Localization. because we’re designing mainly for Persian users.

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📚 My Process

Having a well-defined problem, Navigating through Data to validate the problem or see what I can find out my self, Generating Ideas, Gathering feedback and discussing it with other team members, Designing Iterations, Prototyping, Feedback, Defining Metrics, Delivering to the Client team and DSM.

Define, Research, Design & Prototype, Evaluation, Iterating & Delivery.

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📊 Gathering data

People were using the search millions of times in a day searching for the same query and setting the same filters over and over again without being able to see their previous searches (with applied filters). no history and no idea of what are they searching for.

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