The "Goals" feature in Toggl Track was introduced to help teams set, track, and achieve productivity targets by aligning time tracking with specific goals. It enables managers and team members to define clear objectives, visualize progress, and make data-driven decisions to enhance productivity and performance.

Role: Sr. Product Designer

Team: Time tracking

Year: 2024

Company: Togg

Background

Research indicated that many Toggl Track users, particularly those in larger teams, struggled to see how their time-tracking efforts aligned with their goals. This lack of visibility and motivation led to lower engagement with the product and a high churn rate among users. The Goals feature was created to bridge this gap by providing a shared, transparent method for tracking goals and enhancing motivation through visual progress indicators.

About feature

The "Goals" feature in Toggl Track was introduced to help teams set, track, and achieve productivity targets by aligning time tracking with specific goals. It enables managers and team members to define clear objectives, visualize progress, and make data-driven decisions to enhance productivity and performance.

Problem statement

User Challenges Identified:

• Lack of Clarity: Teams were unable to track their time effectively against specific objectives, making it difficult to measure progress and productivity.
• Motivation and Engagement: Users lacked a sense of accomplishment, leading to decreased motivation to maintain consistent time-tracking habits.
• Transparency: Managers wanted a clearer way to monitor team progress towards goals and identify unproductive work.

Research Insights:

User interviews and exploratory research highlighted that managers were looking for tools that provided visibility into goal progress and a way to help their teams focus on high-priority tasks.

Meanwhile, individual contributors wanted to understand how their daily tasks contributed to larger team goals.

Initial Research and Insights:

The design process began with an in-depth analysis of user needs, focusing on the following:

• Managers' Needs: To see team progress, reduce unproductive work, and keep projects on track.
• Team Members' Needs: To understand their contribution to team goals and gain recognition for their work.